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St. Louis’ NPR lauded Jon Hardy & The Public released a new video for the title track of their Hard Year EP.
The song, born from the depths of the recession, is a rollercoaster of heartache, loss, redemption and rebirth that is a trademark of the band’s midwestern brand rock & roll (described by local alt-weekly the Riverfront Times as having “the warm-toned soul of Spoon, while channeling the tortured souls of ‘70s power-pop royalty and hints of Springsteen’s working-class sorrow). The video captures that ride, transforming the struggles of many into those of a lone man, outrunning his loss, while chasing hope.
Hardy and crew tasted the sting of the economy firsthand when many in the band found themselves unemployed or struggling to stay afloat. Their rustbelt home of St. Louis was hit hard by the tumult, and the landscape inspired Hardy to pen the track with a heart-on-your-sleeves earnestness rare to modern rock.
Director Tony Gaddis of The Fountain Studio, along with esteemed director of photography Andrew Cutraro, shot the video over several frigid Mid-Missouri nights. The pair reunited after previously directing a video for the band’s take on Randy Newman’s Little Criminals.
The release comes as The Public and their guitar-laden, revival-like show returns to the stage with a string of dates opening for the likes of Cat Power, The Hold Steady, Deerhunter and The Roots.